The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
Episodes
41 episodes
What Makes a Sales Conversation Feel Awkward and How to Fix It
Sales is happening all day, every day… whether you like it or not.Getting your partner on board. Getting your kids to listen. Asking for your money back on something you forgot to cancel.And then… you go to talk about your own ser...
Life Between The To Do Lists
We spend so much of our lives trying to do things properly.Build the business.Stay organised.Be responsible.Keep everything moving.And somewhere in the middle of all of that…we forget to actually enjoy being aliv...
The Pygmalion Effect — Your Expectations Are Shaping Your Business
There is something quietly shaping your business right now…and it’s not your pricing, your systems, or your team.It’s what you expect.Not what you say out loud.What you actually believe.In this episode, we unpack...
Natasha Stadnikoff— The Shift from Chaos to Confidence.
What happens when a bookkeeper stops tolerating chaos… and starts backing herself?In this episode, Sharon sits down with Natasha Stadnikoff for a real conversation about growth, systems, confidence, client boundaries, and the mind...
It’s Just Not Working
Have you ever hit that moment where you think, why isn’t this working?You’ve done the work.You’ve followed the process.You’ve put in the effort.And still… nothing.In this episode, Sharon unpacks why silence...
A Bad Economy Doesn't Create Financial Problems. It Just Reveals Them
This one might hit a little deeper.Because when things tighten… when clients slow down… when pressure builds…It’s easy to point to the economy.But what if the economy isn’t the problem?What if it’s simply showing you...
The Warning Always Comes Before the Wake-Up Call
Change rarely arrives suddenly.It usually starts quietly — a whisper, a nudge, a small signal that something isn’t quite right.Most of us ignore it.In this episode, Sharon shares the powerful idea of “The Road of Life”
The Person who Cares Least Holds the Power
Nearly 30 years ago I read a book that I still think about today: Too Soon Old, Too Late Smart by Dr Gordon Livingston.One truth from that book has stayed with me ever since:“The person who cares least in a re...
Tools Down: Success Without Self Sacrifice with Solicitor Midja Fisher
What if success didn’t require you to be “on” all the time?In this episode, Sharon sits down with solicitor, author, and leadership mentor Midja Fisher for a big conversation about boundaries, energy, and building a life that actu...
Dunbar’s Number, Belonging, and Why Growth Can Feel Lonely
Have you ever noticed that as your business grows… things can start to feel lonelier?Not because you’re doing it wrong. But because you’re wired a certain way.In this episode, Sharon explores Dunbar’s Number — the ...
Your Workspace Is Quietly Shaping You
Your workspace isn’t neutral.It’s quietly influencing how you think, how you feel, and the version of yourself that shows up to make decisions every day.In this episode, Sharon unpacks why your environment — your office, ho...
The E Myth and Why So Many Smart Business Owners Stay Stuck
So many smart, capable, hardworking people build businesses… and still feel exhausted, trapped, and way too dependent on themselves.In this episode, Sharon revisits one of the most influential business books of all time — The...
The GROW Model and why clarity changes everything
Most people aren’t stuck because they lack intelligence, motivation, or capability. They’re stuck because their thinking is noisy, emotional, and circular.In this episode, Sharon breaks down one of the most widely used coaching ...
Why Discomfort is the Gateway to Growth
𝗪𝗲’𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗮𝘂𝗴𝗵𝘁 𝗼𝘂𝗿 𝘄𝗵𝗼𝗹𝗲 𝗹𝗶𝘃𝗲𝘀 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁.To see it as a warning sign.A signal something’s wrong.But the truth is…𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝗶𝗴𝗻𝗮𝗹 𝘆𝗼𝘂’𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗴𝗿𝗼𝘄.In this episode, Sharon unpacks th...
Turn Around and Lift Her Up
Belonging is a basic human need, yet so many women quietly armour up when they feel out of place. In this episode, Sharon shares personal experiences of not fitting in, what that taught her about self protection, and why the need to belong foll...
Why Birthdays and Ageing Are the Best Thing Ever
Most people dread birthdays or quietly tolerate them. In this episode, we flip ageing on its head and talk about why getting older is a privilege, how perspective changes with age, and why staying engaged with life is a choice you get to make e...
Michelle Hume — From “I’m Just a Bookkeeper” to Building a Real Business (and Real Freedom)
Michelle Hume spent years telling people she was “just a bookkeeper”… even while quietly carrying big responsibility, serving clients she genuinely loves, and running at full capacity.Then something shifted.After 12 months worki...
The Formula for Change — Why You Keep Wanting More… But Staying the Same
We all say we want change.More money.More time.More freedom.Better health.Holidays that actually happen.A business that doesn’t rely on us being “on” all the time.And yet… year after year, nothin...
Planning for 2026 Without the Eye Roll — How to Actually Follow Through
Planning can feel like the same yearly ritual: you get excited for five minutes… then life happens… and suddenly 2026 becomes a photocopy of 2025.In this episode, we flip that.This isn’t “set goals and hope for the best.” It’s a p...
Why We Don’t Give Ourselves Time Off (Even When We Desperately Need It)
So many bookkeepers and accountants say they’re “taking a break”…but the laptop comes with them.The emails still get checked.Payroll still gets done.And that’s not a holiday.In this episode, we unpa...
Ron Baker on the Next Era of Bookkeeping and Accounting
The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the natural next step, and how bookkeepers and accountants can step into a future built on...
Money Beliefs We Never Question — But Should
Most of us never learnt how to have a healthy relationship with money — especially women who built their business alongside raising families. For many bookkeepers, the partner became the “financial safety net,” and without realising it, the bus...
When You’re Stuck — How to Stop Ghosting Yourself
We all hit seasons where things feel heavy — the business feels hard, energy is low, decisions stall, and everything starts to blur. Most people respond by blaming themselves or going into avoidance. But you’re not broken — you’re just at a poi...
Why People Do What They Do — Understanding DISC
Ever wondered why some clients want every detail and others just want the quick version? Or why some team members thrive under pressure while others quietly shut down? In this episode, we break down the DISC framework as a practical way to unde...
When You’re Exhausted, Foggy & Not Getting Answers
If you’re tired, foggy, overwhelmed and feel like “something’s off” — but every GP visit says you’re fine — this episode will feel like a breath out. Dr Adrian Clegg joins us to unpack why so many women in midlife aren’t getting the answers the...