The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
Episodes
51 episodes
Why Staying Busy Keeps You Stuck
Why do humans stay so busy instead of facing what’s actually wrong?In this episode of The Human Experiment, Sharon unpacks one of the biggest contradictions of modern life: we have more tools, technology, automation, AI, apps, and...
Marcus Pearce — How to Build an Exceptional Life at Any Age
What if getting older wasn’t something to fear… but something to design for?In this episode, Sharon sits down with Marcus Pearce — author, speaker, mentor, former journalist, and host of 100 Not Out — for a powerful conve...
Why Humans Care So Much About Other People’s Opinions
Why do humans care so much about what other people think?In this episode of The Human Experiment, Sharon unpacks one of the most human patterns of all: the way outside opinions can shape our confidence, choices, visibility, and se...
Why You Hate Being on Video (And What’s Really Going On)
Why do humans hate the way they look on camera so much?In this episode of The Human Experiment, Sharon unpacks one of the strangest contradictions of modern life: we want growth, visibility, influence, and connection… but we often...
Why Women Second Guess Themselves Even When They’re Brilliant
Why Women Second Guess Themselves Even When They’re BrilliantWhy do so many capable women still question themselves… even when they’re great at what they do?In this episode, Sharon unpacks something subtle but powerful: the...
Jessica Ritchie — The Moment That Changes Everything
What happens when life gives you a moment so powerful… you can’t go back to who you were before?In this deeply moving episode, Sharon sits down with Jessica Ritchie — award-winning brand strategist, keynote speaker, founder of the...
What You Fear Owns You – And Your Results
Let’s talk about fear.Not the big, obvious kind.The quiet kind.The kind that sounds like“I’ll do it later”“I just need to think about it a bit more”“Now’s probably not the right time”And it feels reasonable....
The Real Reason Nothing Is Shifting In Your Business
I read something recently that didn’t give me a big breakthrough… it made me uncomfortable.And sometimes that’s the stuff that actually changes things.In this episode, we unpack a powerful idea from N...
Why You Hate Being on Video (And What’s Really Going On)
Let’s talk about video.Because the second someone says“you should be doing more video”something happens.You avoid it.You overthink it.Or you tell yourself you’ll get to it ...
Alex Alexandrou — Leadership, Technology, and What Bookkeepers Need Right Now
Today Sharon is joined by Alex Alexandrou, General Manager of Reckon.Alex has been with Reckon for more than two decades, which means he’s seen the accounting and payroll software space evolve from desktop to cloud to AI — ...
What Makes a Sales Conversation Feel Awkward and How to Fix It
Sales is happening all day, every day… whether you like it or not.Getting your partner on board. Getting your kids to listen. Asking for your money back on something you forgot to cancel.And then… you go to talk about your own ser...
Life Between The To Do Lists
We spend so much of our lives trying to do things properly.Build the business.Stay organised.Be responsible.Keep everything moving.And somewhere in the middle of all of that…we forget to actually enjoy being aliv...
The Pygmalion Effect — Your Expectations Are Shaping Your Business
There is something quietly shaping your business right now…and it’s not your pricing, your systems, or your team.It’s what you expect.Not what you say out loud.What you actually believe.In this episode, we unpack...
Natasha Stadnikoff— The Shift from Chaos to Confidence.
What happens when a bookkeeper stops tolerating chaos… and starts backing herself?In this episode, Sharon sits down with Natasha Stadnikoff for a real conversation about growth, systems, confidence, client boundaries, and the mind...
It’s Just Not Working
Have you ever hit that moment where you think, why isn’t this working?You’ve done the work.You’ve followed the process.You’ve put in the effort.And still… nothing.In this episode, Sharon unpacks why silence...
A Bad Economy Doesn't Create Financial Problems. It Just Reveals Them
This one might hit a little deeper.Because when things tighten… when clients slow down… when pressure builds…It’s easy to point to the economy.But what if the economy isn’t the problem?What if it’s simply showing you...
The Warning Always Comes Before the Wake-Up Call
Change rarely arrives suddenly.It usually starts quietly — a whisper, a nudge, a small signal that something isn’t quite right.Most of us ignore it.In this episode, Sharon shares the powerful idea of “The Road of Life”
The Person who Cares Least Holds the Power
Nearly 30 years ago I read a book that I still think about today: Too Soon Old, Too Late Smart by Dr Gordon Livingston.One truth from that book has stayed with me ever since:“The person who cares least in a re...
Tools Down: Success Without Self Sacrifice with Solicitor Midja Fisher
What if success didn’t require you to be “on” all the time?In this episode, Sharon sits down with solicitor, author, and leadership mentor Midja Fisher for a big conversation about boundaries, energy, and building a life that actu...
Dunbar’s Number, Belonging, and Why Growth Can Feel Lonely
Have you ever noticed that as your business grows… things can start to feel lonelier?Not because you’re doing it wrong. But because you’re wired a certain way.In this episode, Sharon explores Dunbar’s Number — the ...
Your Workspace Is Quietly Shaping You
Your workspace isn’t neutral.It’s quietly influencing how you think, how you feel, and the version of yourself that shows up to make decisions every day.In this episode, Sharon unpacks why your environment — your office, ho...
The E Myth and Why So Many Smart Business Owners Stay Stuck
So many smart, capable, hardworking people build businesses… and still feel exhausted, trapped, and way too dependent on themselves.In this episode, Sharon revisits one of the most influential business books of all time — The...
The GROW Model and why clarity changes everything
Most people aren’t stuck because they lack intelligence, motivation, or capability. They’re stuck because their thinking is noisy, emotional, and circular.In this episode, Sharon breaks down one of the most widely used coaching ...
Why Discomfort is the Gateway to Growth
𝗪𝗲’𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗮𝘂𝗴𝗵𝘁 𝗼𝘂𝗿 𝘄𝗵𝗼𝗹𝗲 𝗹𝗶𝘃𝗲𝘀 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁.To see it as a warning sign.A signal something’s wrong.But the truth is…𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝗶𝗴𝗻𝗮𝗹 𝘆𝗼𝘂’𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗴𝗿𝗼𝘄.In this episode, Sharon unpacks th...
Turn Around and Lift Her Up
Belonging is a basic human need, yet so many women quietly armour up when they feel out of place. In this episode, Sharon shares personal experiences of not fitting in, what that taught her about self protection, and why the need to belong foll...