The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
The Sharon Francisco Show
Money Beliefs We Never Question — But Should
Most of us never learnt how to have a healthy relationship with money — especially women who built their business alongside raising families. For many bookkeepers, the partner became the “financial safety net,” and without realising it, the business was built on the idea of supporting, not leading.
This episode explores the identity shift required to step into financial independence, confidence, and self-trust.
In this episode we cover:
- How the “supported partner” mindset keeps women under-earning without noticing
- Stability transfer — moving from relying on someone else’s income to trusting your own
- Why money isn’t about greed, it’s about autonomy, respect, and options
- How chronic underpayment becomes self-deprivation and impacts pricing confidence
- The identity work of stepping into leadership — not just being the helper
Key shift:
Financial empowerment isn’t about wanting more — it’s about becoming the one who can provide stability for yourself.
Mentioned in this episode:
- Identity upgrades: helper → business owner → leader
- Paying yourself first and tracking your own finances like you do for clients
- Building boundaries that reinforce self-worth
- Regulating your nervous system to hold more wealth
- Surrounding yourself with women who normalise success
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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program
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Have a question for the podcast? Email hello@sharonfrancisco.com