The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
The Sharon Francisco Show
Scaling with Confidence — Navigating the Tug-of-War Between Growth, Systems, and Self-Care
Scaling isn’t just about numbers — it’s about balancing growth, systems, and self-care. For bookkeepers, accountants, and business owners, that often means pricing struggles, letting go of control, and creating boundaries that stick.
In this episode, I share how Dr Carol Dweck’s research on fixed vs growth mindset applies directly to business. A fixed mindset keeps us stuck in fear, while a growth mindset opens the door to confident pricing, effective delegation, and space to lead strategically.
You’ll walk away with practical tools to recognise where mindset may be holding you back — and how to shift it so you can scale with confidence while protecting your energy.
Mentioned in this episode:
- Dr Carol Dweck’s research on Fixed vs Growth Mindset
- Why pricing is more about belief than numbers
- The outsourcing dilemma — reframing control
- Shifting from doer to strategist
- Why boundaries fuel sustainable growth
- One action step to shift your mindset this week
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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program
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Have a question for the podcast? Email hello@sharonfrancisco.com